Digital Strategy & Advertising
Indiana Caverns first came to us for Digital Advertising and Marketing Consultation. Since 2018, Buehler Designs, now 323 Creatives, has been strategizing digital advertising campaigns to maximize foot traffic to their tourist destination. Our team prepares the video artwork, graphic artwork, and content for their digital campaigns and places them. 323 Creatives also analyzes the data and prepares monthly reports for Indiana Caverns.
In addition to placing digital ads, 323 Creatives also launched a brand new website in June of 2020 for Indiana Caverns. The goal of the new website was to replace an outdated CMS system and increase organic SEO and user experience with the new site.
In the Fall of 2020, our team also began writing and preparing email campaigns for Indiana Caverns to boost special promotions and increase shoulder-season traffic to their property. These email campaigns have led to increased sales, especially in gift certificates, and more weekday visitors.
Client: Indiana Caverns
Location: Corydon, Indiana